Case Study WSU Tech WSU Tech Resolves Student Balances and Supports Student Persistence Through Strategic Outreach Outstanding institutional balances can quickly become a barrier to student persistence. For institutions, managing these balances often requires significant staff time and resources, while unresolved balances can prevent students from continuing their education. At Wichita State University Campus of Applied Sciences and Technology (WSU Tech), leadership recognized that many students with outstanding balances still intended to continue their education but needed support navigating repayment options. To address this challenge, WSU Tech partnered with Inceptia to provide proactive, student-centered outreach designed to resolve balances and remove barriers to enrollment. Balances That Prevent Students from Moving Forward Institutional balances create challenges for both students and institutions. Students with unpaid balances may be unable to register for future terms, access transcripts, or continue progressing toward completion. At the same time, campus staff often face the difficult task of reaching hundreds or even thousands of students to discuss repayment options and resolution pathways. WSU Tech identified an opportunity to provide additional support to students while also reducing the administrative burden on internal teams. By implementing Institutional Balance Outreach (IBO), the institution aimed to: Connect directly with students who had outstanding balances Provide clear guidance on resolution options Reduce institutional receivables Support students in continuing their education Personalized Balance Resolution Outreach WSU Tech loaded approximately 1,800 student accounts into the IBO program. Through proactive outreach, Inceptia counselors worked directly with students to explain their balances, discuss resolution options, and help them take steps toward clearing their accounts. This knowledgeable and compassionate engagement helped students better understand their financial obligations while giving them a clear path forward. “ Every student we help stay enrolled is one more individual moving toward a career, contributing to our workforce and making a better life for their families. This work is about meeting students where they are, helping them understand their options, and removing barriers so they can stay on track, complete their education, and keep moving forward.” – Lacey Ledwich, FAAC, Executive Director Student Financial Services, WSU Tech The program also provided significant operational support for WSU Tech staff by managing large volumes of student communication and balance discussions. Within 12 weeks, the program produced measurable results: Balances decreased by more than 55% 1,179 student accounts resolved with an averageresolved balance of $652 Supporting Staff & Improving the Student Experience In addition to financial outcomes, the program significantly reduced the workload for WSU Tech’s internal teams. Without the program, staff would have needed to personally contact hundreds of students to discuss their balances and resolution options. Instead, Inceptia’s outreach team handled these conversations, allowing WSU Tech staff to focus on other institutional priorities. According to WSU Tech staff, the program also delivered strong customer service support, with quick response times and effective student communication. The Way Forward Inceptia, a nonprofit organization, provides innovation and leadership in higher education access and success through engaging and empowering students and streamlining processes. CHALLENGEA large number of students had outstanding institutional balances that created barriers to continued enrollment while increasing administrative workload for staff. SOLUTIONImplementation of Institutional Balance Outreach by Inceptia to provide personalized outreach and student-centered balance resolution support. RESULTS Balances decreased by more than 55% 1,179 student accounts resolved out of1,800 loaded students Average balance resolved per student:$652 Near 3,000% overall ROI PARTNER PROFILEAs Wichita State University Campus of Applied Sciences and Technology, WSU Tech stands at the forefront of modern technical education in Kansas, offering over 100 degree and certificate options. These programs cover critical fields such as aviation, health care, manufacturing, design, information technology, police science, culinary arts, business, and more. WSU Tech operates four campuses and serves as the managing partner of the National Center for Aviation Training (NCAT) in Wichita, KS, a city known for its high concentration of STEM jobs. In 2018, Wichita State University, Kansas’ urban public research university, affiliated with WSU Tech, enhancing the institution’s student-centered focus and aligning with Wichita State’s dedication to innovation and applied learning. This partnership has created a comprehensive educational environment that supports student achievement and meets the evolving needs of industries in the urban heart of Kansas and beyond. nbsp; Accredited by The Higher Learning Commission and as a Kansas Board of Regents institution, WSU Tech upholds high academic standards and equips students with the skills necessary for lifelong success and career readiness. For more information on how WSU Tech shapes the future of technical education and contributes to the workforce in Kansas and beyond, please visit www.WSUTECH.edu. Follow WSU Tech on social media: Facebook | LinkedIn | Instagram | YouTube | X (Twitter) | TikTok Request Resources Please fill out the form below and click submit. A PDF of the case study will be delivered to the email address you provided. Full Name:*Title:*Organization/Institution:*Email Address:* Phone Number:View Inceptia's full privacy statement.CAPTCHA Find my representative