Case Study
Gwinnett Technical College
 
Gwinnett Technical College Extends the Personal Touch and Meets Goals with Student Outreach Program

Gwinnett Tech’s motto is, “Teach every individual; serve every business.” As part of the Technical College System of Georgia, is a public two-year college that serves the communities of Gwinnett and North Fulton by offering campus and distance learning for associate degrees, diplomas and certificates in credit programs as well as for adult and continuing education training.

 
Time Well-Spent, If You Have It

An enrollment manager at Gwinnett Technical College (GTC) had a great idea: follow up the admitted student email with a personal phone call. There were prospective students that weren’t responding to emails and only acknowledging texts, with no follow through, but they were answering their phones. “There was something so interesting about it, just good old-fashioned phone calls, and talking with somebody to direct those students to the appropriate resources,” said Dr. Kohle Paul, Vice President, Student Affairs.

 

All of the information was in the emails and texts, but the team found it really resonated with students when they were called. What the GTC team didn’t realize was that the impact and response rate would be so high from those contacts.

 
Right Place, Right Time

“The weeks the team facilitated the welcome to GTC calls were great, but with summer volume picking up, the team was unable to continue,” said Paul.

 

“So, we started searching for other ways to continue the campaigns as we felt it added a personal touch to new students, welcoming them to the college and next steps, as well as returning students and welcoming them back.”

 

The timing was right when Paul was attending a monthly meeting for the System and Inceptia was speaking. “I knew some of my system cohorts had been working with Inceptia and the experience of their contact team with managing student concerns and processing made me think this would be a great opportunity to extend our team’s reach with Inceptia’s expertise to deliver the same level of student understanding we would with more time.”

 
Extending the Team Helps Meet Enrollment Goals

Inceptia got to work on connecting with the students on the list GTC provided – a little over 800 admitted students. Each member of the Inceptia student advocate counseling team goes through extensive initial training, including assessments and quality assurance checks. In addition, the team participates in monthly internal and external training to keep their skills current along with soft skills practices to thoughtfully manage their student conversations for a successful outcome.

 

Through a strategically planned contact campaign, 181 students actually enrolled and, even better, some have signed up for the next term – early. Paul said, “This outreach campaign was extremely helpful to promote our fall enrollment and actually allowed us to reach our first time freshmen goal. So we were excited about the work!”

 

Paul added, “It’s a valuable return on our partnership investment. That’s 181 more people that are enriching their lives through education and that’s really our goal.” All students that Inceptia interacted with also got a follow-up email, so even if they haven’t enrolled yet, the door is open and they have the information they need to move forward when they are ready.

 
Talk to Us

To learn more about Student Outreach Programs, contact your Business Development representative or visit inceptia.org.

 
Gwinnett Technical CC Case Study  
THE CHALLENGE

The Gwinnett Technical College team had been following up with admitted students by phone, resulting in positive responses. But, when the volume picked up they were unable to keep up the pace. They needed to find a way to continue the personal-touch momentum.

 
THE SOLUTION

GTC leveraged the Inceptia Student Outreach Programs team to extend the personal outreach to admitted students to welcome them, answer questions, provide next steps and offer encouragement.

 
THE RESULTS
  • Over 850 students contacted
  • 181 new students enrolled
  • 21% enrollment return
  • More than $225,000 in tuition income
 
PARTNER PROFILE

Gwinnett Tech, a unit of the Technical College System of Georgia, is a public two-year college that serves the communities of Gwinnett and North Fulton by offering campus and distance learning for associate degrees, diplomas and certificates in credit programs as well as for adult and continuing education training.

 
Request Resources
Please fill out the form below and click submit. A PDF of the case study will be delivered to the email address you provided.