Press Release
Inceptia Expands Its Business Development Team, Strengthening Our Commitment to Students and Schools

Lincoln, Neb. (October 24, 2023) – Inceptia, a leading force in student engagement and financial services, is excited to announce the appointment of three members to our Business Development Team. This strategic expansion underscores our commitment to serving students and schools with innovation and dedication.


"Inceptia is excited to welcome these talented individuals to our Business Development Team. Their collective experience, passion and shared commitment to education will strengthen our ability to support schools and their students," said Mike Lubben, Senior Vice President of Business Development at Inceptia.

  • Bob Sercu, Assistant Vice President, will be extending his dedication to education in MN, WI, MI, IL, MO, IA, and IN.
  • Carrie Stone, Assistant Vice President, will be supporting school success in VA, WV, MD, DC, DE, KY, and OH
  • Nate Wenneker, Assistant Vice President, empowering students and schools in NV, ID, MT, UT, AK, OR, WA, CA, CO,
    and WY

Bob, Carrie and Nate have joined our team to further amplify our commitment to nation-wide support to increase student services by helping schools maximize their time for direct student support rather than tasks, technology and regulations. Inceptia's mission revolves around empowering educational institutions and learners as trusted advisors with innovative solutions.


This strategic expansion reinforces our purpose to better support students and schools, and we are eager to see the positive impact that our new team members will make. Their dedication to our mission, coupled with their innovative spirit, will undoubtedly contribute to the growth and success of our educational partners.


Inceptia, a nonprofit organization, provides innovation and leadership in higher education access and success through engaging and empowering students and streamlining processes. While our name and solutions have evolved, Inceptia is pleased to bring more than 35 years of experience helping millions of students achieve their higher education dreams at schools nationwide. Our mission is to support schools in illuminating a path towards educational and financial success for students and families, allowing them to pursue their dreams of reaching their full potential. Our solutions are designed to support student success by helping schools maximize resources, so they can spend more time delivering meaningful learning experiences across the student lifecycle that fosters education and personal development.