Research Brief
The Financial Aid Office in Transition
Adapting to Meet the Needs of Millennials and Gen Z

Perhaps more than any generation before them, the Millennial and Gen Z generations are forcing higher education institutions to adapt to their needs and preferences. As "digital natives," these students are demanding that schools employ technology and online solutions to address what have traditionally been paper-driven processes.

And with an overwhelming majority of Millennials reporting the financial aid process is confusing (74 percent) and stressful (76 percent), the financial aid office, perhaps more than any other campus department, stands to reap the greatest benefits as a result of meeting these technological demands.

This research brief aims to help schools develop strategies to better align student financial aid expectations with institutional outcomes.

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