Building a Better Award Letter
Providing Information that Really Helps Students and Families

Recorded: Tuesday, April 16, 2019
Duration: One hour
Cost: FREE
Speaker: Shannon Cross


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Award letters are a key to student recruitment, but today’s award letters are hard to decipher for families as they try to make decisions on the best fit for their prospective student. The format is inconsistent, terminology is confusing and bottom-line cost is too hard to figure out. What can you do when 63% of recently enrolled and prospective students note feeling lost when searching for college or financial aid options?


Join us as we look at how to build a better award letter noting studies on award letter pitfalls and improvements for content, brand and student experience to help families make better financial decisions.

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